Jaquilyn Shumate Photography – Tacoma Portraiture & Collage Art Seattle & Tacoma Editorial & Portrait Photographer

When we started to think about making business cards with our new branding, there was one thing we knew for sure — they would be letterpress. The quality and aesthetic of letterpress offer something that your typical $50 ordered-over-the-internet business cards don’t provide. The impression creates depth and dimension, adding instant value to your card, and in effect, your brand. We talked with our dear friend and designer, Evan MacDonald, and decided that we would make them ourselves at Evan’s office in Pioneer Square. We had polymer plates made and spent an entire night last week in the trenches with Evan and his wife, Lindsay. It was a lot of work, but it was rewarding to actually create cards that represent our brand.
















Here is a behind-the-scenes video of the process, complete with Jaquilyn being distracted by talk of the royal wedding.

Letterpress Business Cards from Travis Shumate on Vimeo.